Youngevity Products: CLR Roasters Announces 419 Percent Increase in August Unit Sales
Coffee Division Focuses on Regaining Momentum Following Aftermath of Hurricane Irma
MIAMI, FL–(Marketwired – Sep 20, 2017) – CLR Roasters, a wholly owned subsidiary of Youngevity Products International, Inc. (NASDAQ: YGYI) and makers of Café La Rica espresso, “The OfficalCafecito of the Miami Marlins,” today announced a Four Hundred and Nineteen percent increase in unit sales for the month of August. Management at CLR Roasters believes that this unit sale increase was primarily driven by Ad Specials that took place during the month of August with retail partners; Presidente, Sedanos, Freso Y Mas, Bravo Supermarkets, and WalMart Stores. CLR Roasters is now fully operational and the company is working closely with its retail and food service partners in Florida to assist these vendors in returning to their operating capacity which existed prior to Hurricane Irma striking the State of Florida.
“We are saddened for all people that are suffering from the aftermath of Hurricane Irma. CLR Roasters is fortunate that our facilities did not sustain any damage and we were able to resume production and shipping to many of our accounts after only a few days of business interruption. Although August was a terrific month for our Café La Rica brand as we added 60 new accounts and saw a 46% increase in unit sales at Wal-Mart Stores, we have experienced a slower start in September due to Hurricane Irma within our Florida accounts. In spite of this slow down we expect the third quarter will experience overall stable sales and we anticipate that we will regain our sales momentum as we enter the 4th Quarter,” stated Ernesto Aguila, President of CLR, and Founder of the Café La Rica Brand.
About CLR Roasters
Youngevity Products coffee manufacturing division, CLR Roasters, was established in 2001 and is a wholly-owned subsidiary. CLR Roasters is a full-sized coffee roaster that produces gourmet coffees under its own boutique brands — Café La Rica®, Josie’s Java House®, and Javalution®; manufactures a variety of private labels for major national chains; and for the direct selling channel under Youngevity International. The company remains one of the largest suppliers in North America to the cruise line industry. CLR was the first entrant into the fortified coffee niche with its Youngevity JavaFit® brand. In May 2014, CLR acquired a coffee plantation and processing facility in Nicaragua, allowing the entity to control coffee production and quality — from field to cup.
About Youngevity Products
Youngevity International, Inc. (NASDAQ: YGYI), is a leading omni-direct lifestyle company — offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers proven products from the six top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The Company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For investor information, please visit YGYI.com. For general information on products and services, please visit us at youngevity.com. Keep up with our activities by liking us on Facebook and following us on Twitter.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates,” and similar expressions, and includes statements regarding the driver of the recent unit sale increase, the expected third quarter sales and anticipated sales momentum as CLR enters the 4th Quarter. These forward-looking statements are based on management’s expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, the continuing contribution of our affiliation with the Miami Marlins, the continued impact of the hurricane, our ability to expand our brand awareness beyond the Florida market, our ability to continue the addition of food service accounts, the collaboration generating a competitive advantage, our ability to continue our financial performance and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2016 and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.